Ford's CEO has described the new Ford Fathom as a "Model T moment" for the company. But the EV pickup is unlikely to live up to lofty expectations, and maybe it doesn't have to.

How each outlet headlined it

• TechCrunch

  Ford's CEO has described the new Ford Fathom as a "Model T moment" for the company. But the EV pickup is unlikely to live up to lofty expectations, and maybe it doesn't have to.
• TechCrunch

  Ford needs another Taurus, and the $30K Fathom EV pickup isn’t it